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By 2030, the worldwide market for home fragrance diffusers is anticipated to be worth USD 12.67 billion, representing a CAGR of 6.1% between 2023 and 2030.
A home fragrance diffuser is a common and handy way to fill your home with a pleasant aroma. A diffuser is a device used to spread oil fragrances or essential oils around a room. A diffuser is an appliance used to disseminate the scent of a perfume or other scented oil by the use of a fan or ultrasonic vibrations. Home aroma diffusers are available in a wide range of designs, allowing them to complement existing furnishings. They replace the requirement for an open flame, making them a safe and effective substitute for candles and incense. Fragrance diffusers can be used to set the mood, cover up odours, or simply give a luxurious touch to any room in the house.
This study breaks down the global market for home fragrance diffusers into distinct submarkets, complete with projections for revenue growth and in-depth analyses of current and future market trends. In this study, we take a deep dive into the home fragrance diffuser market to uncover the trends, opportunities, and threats that are shaping the industry. Recent market changes and competitive strategies have been incorporated into the illustration of the competitive landscape in the market, including growth, product launch and development, collaboration, merger, and acquisition. Each subsegment of the home fragrance diffuser market is broken down, and the report's authors identify and profile the leading competitors in each.
Reasons Why
While there are many forces pushing the home fragrance diffuser industry forward, one major element is the rising value placed on having a comfortable and welcoming place to live. Customers are always looking for new ways to make their homes more comfortable and inviting. The industry is also being propelled by the rising popularity of aromatherapy and the increasing knowledge of its potential health advantages. Diffusers for the home are a safe and easy method to practise aromatherapy in the comfort of your own space. The widespread availability of essential oils and fragrance oils, in addition to other scent options, is contributing to the diffusers' rising popularity. As more and more individuals find and share their enthusiasm for home fragrance diffusers on social media and other online platforms, the industry is expanding.
Factors That Hold It Back
Competition in the home fragrance diffuser market is fierce, which puts downward pressure on prices and makes it difficult for new entrants to break into the market. Home fragrance diffusers don't have much room to expand because of competing products like scented candles, air fresheners, and wax melts. The potential customer base could be smaller since some people are allergic to or sensitive to particular aromas. Some consumers may find it inconvenient to have to constantly restock on fragrance oils or essential oils due to their short shelf life. Non-essential luxury items like home aroma diffusers may see a decline in demand as a result of a general economic slump or fluctuations in disposable income.
Candles, room sprays, reed diffusers, essential oils, and incense sticks are all subsets of the home fragrance diffusers market. For several reasons, including their widespread availability and widespread cultural importance, candles have been the most popular type of household aroma diffuser for generations. Many people enjoy them because of the wonderful perfume and the warm, welcoming feeling they create in a room. Many different styles and fragrances are available for candles to meet the needs of a wide range of customers. In addition, candles can be purchased from a broad variety of locations, including internet shops, department stores, and specialist boutiques. Their prominence in the market can be attributed in part to the ease with which they can be obtained. Candles not only offer a pleasant aroma to the air, but they also serve as a decorative accent and a source of soft lighting. Their adaptability is a major selling point. Candles bring about a sense of calm and serenity because of the nostalgia and romance they represent. Candles have a higher demand because many people use them in self-care rituals. However, it's important to note that electric diffusers and reed diffusers, which offer more convenience, safety, and durability in terms of scent dispersal, are gaining ground in the home fragrance diffuser industry. Nevertheless, the candle market remains sizable, thanks to the candles' classic appeal and ongoing popularity.
The global home fragrance diffuser market is split between traditional brick-and-mortar stores and digital marketplaces. There are a number of reasons why traditional offline retail channels like specialty stores, department stores, home decor stores and supermarkets have been the go-to places for consumers to buy home fragrance diffusers. Consumers can have a more tactile and sensory shopping experience with these offline channels as they allow them to view, smell, and try the diffusers before buying. Customers can benefit from the store's knowledgeable staff's personalised guidance and suggestions as well. Offline channels have reliable access to diffuser products thanks to long-standing partnerships with manufacturers and suppliers. In addition, shoppers can find a greater variety of diffusers and brands at brick-and-mortar stores, making it easier to find something that works with their needs and price range. In addition, impulse customers who come across diffusers while window shopping are served by the offline sector. The offline market is so dominant because things are readily available and may be taken home right away. It's worth noting, though, that e-commerce platforms and other types of online retail have been experiencing sustained development. The advantages of shopping through an online channel include greater accessibility, a broader selection of products, price comparison, and access to shopper reviews. Therefore, the internet sector is challenging the offline sector's supremacy and increasing market share.
Report Coverage
Global Home Fragrance Diffuser research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Home Fragrance Diffuser report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Home Fragrance Diffuser competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Home Fragrance Diffuser market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Home Fragrance Diffuser market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Home Fragrance Diffuser market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
The Procter & Gamble Company, The 3M Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Newell Brands, Circle E Candles, Esteban Paris, Broken Top Candle Company, Bridgewater Candle Company, The Copenhagen Candle Company Ltd.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Home Fragrance Diffuser market based on the below-mentioned segments:
Global Home Fragrance Diffuser Market, By Product
Candles
Room Sprays
Reed Diffuser
Essential Oils
Incense Sticks
Global Home Fragrance Diffuser market, By Distribution Channel
Offline Channels
Online Channels
Global Home Fragrance Diffuser market, Regional Analysis
A home fragrance diffuser is a common and handy way to fill your home with a pleasant aroma. A diffuser is a device used to spread oil fragrances or essential oils around a room. A diffuser is an appliance used to disseminate the scent of a perfume or other scented oil by the use of a fan or ultrasonic vibrations. Home aroma diffusers are available in a wide range of designs, allowing them to complement existing furnishings. They replace the requirement for an open flame, making them a safe and effective substitute for candles and incense. Fragrance diffusers can be used to set the mood, cover up odours, or simply give a luxurious touch to any room in the house.
This study breaks down the global market for home fragrance diffusers into distinct submarkets, complete with projections for revenue growth and in-depth analyses of current and future market trends. In this study, we take a deep dive into the home fragrance diffuser market to uncover the trends, opportunities, and threats that are shaping the industry. Recent market changes and competitive strategies have been incorporated into the illustration of the competitive landscape in the market, including growth, product launch and development, collaboration, merger, and acquisition. Each subsegment of the home fragrance diffuser market is broken down, and the report's authors identify and profile the leading competitors in each.
Reasons Why
While there are many forces pushing the home fragrance diffuser industry forward, one major element is the rising value placed on having a comfortable and welcoming place to live. Customers are always looking for new ways to make their homes more comfortable and inviting. The industry is also being propelled by the rising popularity of aromatherapy and the increasing knowledge of its potential health advantages. Diffusers for the home are a safe and easy method to practise aromatherapy in the comfort of your own space. The widespread availability of essential oils and fragrance oils, in addition to other scent options, is contributing to the diffusers' rising popularity. As more and more individuals find and share their enthusiasm for home fragrance diffusers on social media and other online platforms, the industry is expanding.
Factors That Hold It Back
Competition in the home fragrance diffuser market is fierce, which puts downward pressure on prices and makes it difficult for new entrants to break into the market. Home fragrance diffusers don't have much room to expand because of competing products like scented candles, air fresheners, and wax melts. The potential customer base could be smaller since some people are allergic to or sensitive to particular aromas. Some consumers may find it inconvenient to have to constantly restock on fragrance oils or essential oils due to their short shelf life. Non-essential luxury items like home aroma diffusers may see a decline in demand as a result of a general economic slump or fluctuations in disposable income.
Candles, room sprays, reed diffusers, essential oils, and incense sticks are all subsets of the home fragrance diffusers market. For several reasons, including their widespread availability and widespread cultural importance, candles have been the most popular type of household aroma diffuser for generations. Many people enjoy them because of the wonderful perfume and the warm, welcoming feeling they create in a room. Many different styles and fragrances are available for candles to meet the needs of a wide range of customers. In addition, candles can be purchased from a broad variety of locations, including internet shops, department stores, and specialist boutiques. Their prominence in the market can be attributed in part to the ease with which they can be obtained. Candles not only offer a pleasant aroma to the air, but they also serve as a decorative accent and a source of soft lighting. Their adaptability is a major selling point. Candles bring about a sense of calm and serenity because of the nostalgia and romance they represent. Candles have a higher demand because many people use them in self-care rituals. However, it's important to note that electric diffusers and reed diffusers, which offer more convenience, safety, and durability in terms of scent dispersal, are gaining ground in the home fragrance diffuser industry. Nevertheless, the candle market remains sizable, thanks to the candles' classic appeal and ongoing popularity.
The global home fragrance diffuser market is split between traditional brick-and-mortar stores and digital marketplaces. There are a number of reasons why traditional offline retail channels like specialty stores, department stores, home decor stores and supermarkets have been the go-to places for consumers to buy home fragrance diffusers. Consumers can have a more tactile and sensory shopping experience with these offline channels as they allow them to view, smell, and try the diffusers before buying. Customers can benefit from the store's knowledgeable staff's personalised guidance and suggestions as well. Offline channels have reliable access to diffuser products thanks to long-standing partnerships with manufacturers and suppliers. In addition, shoppers can find a greater variety of diffusers and brands at brick-and-mortar stores, making it easier to find something that works with their needs and price range. In addition, impulse customers who come across diffusers while window shopping are served by the offline sector. The offline market is so dominant because things are readily available and may be taken home right away. It's worth noting, though, that e-commerce platforms and other types of online retail have been experiencing sustained development. The advantages of shopping through an online channel include greater accessibility, a broader selection of products, price comparison, and access to shopper reviews. Therefore, the internet sector is challenging the offline sector's supremacy and increasing market share.
Report Coverage
Global Home Fragrance Diffuser research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Home Fragrance Diffuser report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Home Fragrance Diffuser competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Home Fragrance Diffuser market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | The Procter & Gamble Company, The 3M Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Newell Brands, Circle E Candles, Esteban Paris, Broken Top Candle Company, Bridgewater Candle Company, The Copenhagen Candle Company Ltd. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Home Fragrance Diffuser Market from 2021 to 2030.
- Market Forecast for Home Fragrance Diffuser Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Home Fragrance Diffuser competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Home Fragrance Diffuser
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Home Fragrance Diffuser market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Home Fragrance Diffuser market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
The Procter & Gamble Company, The 3M Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Newell Brands, Circle E Candles, Esteban Paris, Broken Top Candle Company, Bridgewater Candle Company, The Copenhagen Candle Company Ltd.
Primary Target Market
- Market Players of Home Fragrance Diffuser
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Home Fragrance Diffuser market based on the below-mentioned segments:
Global Home Fragrance Diffuser Market, By Product
Candles
Room Sprays
Reed Diffuser
Essential Oils
Incense Sticks
Global Home Fragrance Diffuser market, By Distribution Channel
Offline Channels
Online Channels
Global Home Fragrance Diffuser market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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